Is Your Business on LinkedIn?
Linkedin isn’t just about finding a new job anymore.
It’s become a networking platform to make business-focused human connections within your company, peers, or vendors.
There are 2 parts to representing your business online:
- A personal page to represent you, your skills, and your career.
- A business page to represent your business brand, culture, events, products & services.
You may be starting from scratch on both – or you may need to do an overhaul on your pages.
Either way, when you interact with anyone (like, share, or post) – all of your followers will see your interactions.
PROTIP: If you are responsible for your business page, make sure you are interacting with authenticity, clarity, and staying true to your company’s values. That way no one can find fault with your page’s content – when comparing it with your interactions. Being consistent in the way you represent yourself and your brand is key
Checklist for Setting Up Your Business Page
- Create or Gain Access to your Company Page
(if you don’t have access, here’s how to get it)
- Add Company Name
- Add Your Logo
- Add Your Location
- Add Description of Your Company or Venue
- Choose a Custom URL
- Add a Cover Photo (not your logo)
- Company Description (Include keywords)
- Showcase Your Services
- Contact Info (Phone, Email, Website)
3 Ways To Use Your LinkedIn Business Page for Business
Build Local Brand Awareness
Connect With Your Communities
Internal Community = Employees
When your leadership team, employees, staff have a sense of a central, trusted source of public info to share with others, they will!
External Community = Potential Clients, Other Local Businesses, Industry Peers, Vendors
LinkedIn allows you to connect with your audience and build relationships with your customers. Share industry news, insights, and tips that your audience will find valuable. You can also engage with your followers by responding to comments and messages. This helps to build trust and loyalty with your customers.
Connect Your Online Content
LinkedIn is a powerful tool to drive traffic to your website, to your events, and to your door (if you’re a brick-and-mortar store).
Make sure your business page includes links to your website in your posts and in the “About” section of your LinkedIn business page. You can also use LinkedIn’s advertising platform to promote your products or services and drive traffic to your website. By increasing your website traffic, you can generate more leads and ultimately increase your sales.
Checklist for LinkedIn Content
- Link your LinkedIn page to your Website
- Add the About Us Section – with your services & industry keywords
- Link To Your Google Reviews
- Ask Clients for LinkedIn Reviews
- Post & Share relevant and trustworthy content
- Add connections that make the most sense (co-workers, vendors, clients, industry peers)
- Don’t feel pressured to add people if you don’t know them or they seem spammy
- Like or share your clients’ posts to celebrate their wins or insights.
- Consistent posting is key.
- Consider scheduling your LinkedIn Business Posts with a 3rd party scheduler (Hootsuite, CoSchedule, or schedule within LinkedIn