
Social Channels & Planning
You’ll need to determine which social channels (Instagram, LinkedIn, Facebook...) to use for which types of content. Just because it’s out there don’t feel like you have to use it. Determine where your audience is and focus your time and energy there. Once you’ve established a regular posting pattern you can add other channels or networks as desired.
For this workshop, we will be focusing on how to come up with ideas and utilize a content calendar.

A Content Calendar, or Social Media Calendar, or Post Planning Calendar are all the same thing. They are aimed at keeping you focused while allowing you to see what’s coming up.
Remember, it’s more important that you are consistent so determine how many times a month you’ll actually be able to share.
How many times a month do you plan to share with your followers?
___________________________ X a Month (Write this in your workbook. You can always change it later.)